This fair contributes directly to students' awareness rising about information, selection and professional advancement, as well as the availability of funds (scholarships, internships and work placements).

In addition to raising students' awareness, the main purpose of this event is the promotion of the activity of educational institutions and different companies, expansion of the network at the regional level, increasing opportunities for cultural and educational interaction among all stakeholders, helping to reduce the gap between students and educational institutions as well as various organizations in the field of education and providing direct communication with society in general.

The special contribution of this event for the past 16 years has been quality increment in teaching and learning.